Tetra Pak, the world's leading packaging and processing solutions provider has announced the launch of 'Cartons Le Aao, Classroom Banao' initiative as part of ongoing flagship programme 'Go Green with Tetra Pak'.
This is a multi-city campaign, the first leg commencing in Mumbai, undertaken in collaboration with retail chains Reliance Fresh and Sahakari Bhandar RUR Greenlife (and R U Recycling), a Mumbai-based environment organization at the forefront of promoting recycling.
Spread over six weeks, Tetra Pak hopes to collect and recycle over one lakh cartons into school desks for underprivileged schools through this campaign. Tetra Pak will provide special bins made from recycled cartons that will be placed across 42 Reliance Fresh and Sahakari Bhandar stores for the collection of these cartons.
Tetra Pak cartons are paper-based and fully recyclable and can be used to make several things such as desks, notepads, exam pads and even roofs. The 'Cartons Le Aao, Classroom Banao' initiative is aimed at bringing a behavioral change in consumers towards adopting green practices by encouraging them to deposit used paper-based Tetra Pak cartons for recycling at various collection centers.
Under this initiative, Tetra Pak and its partners have pledged to recycle 8,00,000 cartons by end of 2017 and converting them into 200 school desks for creating better learning environment for students in lesser-privileged schools.
This initiative will be supported by a strong social media campaign urging citizens across India to extend their support and make a difference.
"Encouraged by the enthusiasm and commitment of Mumbaikars towards Go Green programme, we have levelled up to partner with the pulse of Mumbai Dabbawalas in order to leverage their vast distribution channel. This year we also plan on extending the initiative to Delhi and Bangalore to give shoppers a platform to do their bit for the environment by recycling Tetra Pak cartons," said communications director South Asia Markets Tetra Pak, Jaideep Gokhale.
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"I must congratulate Tetra Pak for taking this initiative. The initiative is so perfect that they have completed the whole cycle. I would like to assure you whatever support and coordination you would need. Govt. of Maharashtra is completely and totally committed to taking this recycling to every home in Maharashtra," said principal secretary Urban Development Department Maharashtra government, Manisha Mhaisker.
"We always try to get new, contemporary things to our customers. They expect it from us. When we champion modern ideas like Recycling, Responsible Consumption, our customers respond with enthusiasm," said CEO Reliance Retail, Damodar Mall.
"We, at RUR, are proud to have partnered with Tetra Pak on the Go Green initiative as we resonate the same values. With the support of Mumbaikars, we have been able to make a significant difference to both the environment and the community. And now, with Cartons Le Aao, Classroom Banao, we are confident that the movement that we have started will make a giant leap forward," said Founder RUR, Monisha Narke.
"Working with the Swachch Bharat drive we have realized the importance of channelizing the masses of Mumbai. We are very proud to be associated with the Cartons Le Aao, Classroom Banao campaign and we will spread the recycling message to as many households as we can through our network. It is an important initiative that will go a long way in keeping our city clean as well as helping hundreds of school children get access to better facilities," said President Dabbawala association, Arjun Sawant.