At the communication workshop organized by All India Congress Committee (AICC), Congress leader Deepender Singh Hooda today held a session on social media and said that this workshop will benefit the spokespersons to reach out to the people through social media.
Deepender Hooda told the spokespersons that media - print, electronic or social-helped the Congress get closer to the people. Social media, he pointed out, was important as around 8 crore people are using it, and it will be a great platform for spokespersons of the outfit to connect to people.
Earlier, Rahul Gandhi addressed a Congress media conclave where he asked his party men to stand united and speak in a positive note as the 2014 Lok Sabha polls draw closer.
"Let's get talent from states. Let youth and seniors work together," he said.
Rahul Gandhi, who inaugurated the media conclave being held in the national capital, impressed upon the spokespersons to communicate to the masses the major initiatives taken by the UPA Government at the Centre.
Several Congress veterans, including Finance Minister P. Chidambaram and Union Rural Development Minister Jairam Ramesh, will address the key sessions during the two-day programme.
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AICC General Secretary and in-charge of Communication Department, Ajay Maken, said the meeting would seek to "build linkages" between the AICC and PCC offices in disseminating the party's viewpoint on various issues.
The Congress Party has called professional trainers to train its leaders in research and dissemination of information on various platforms of conventional and social media.
The media workshop, which is being attended by 200 persons, including five national spokespersons, 36 electronic media panelists and 15 persons each from NSUI and Youth Congress, is expected to give a fillip to the setting up of communications departments in the PCCs on the line of what has been done in the AICC.
Besides the conventional print and electronic media, the focus will also be to increase the presence of Congress state units on social media.
Information and Broadcasting Minister Manish Tewari will address a session on preparedness for electronic media, while Sandeep Dikshit will address a session on research and Deepender Hooda on social media.
A statement from All India Congress Committee (AICC) said the party will also unveil its social platform 'Khidki' for about 200 spokespersons from across the country, encouraging them to use it as a window of opportunity, besides giving them lessons in the do's and don'ts of electronic media.
The programme will conclude with round-table discussions by ten groups organised for spokespersons from states and NSUI and Youth Congress representatives on a host of current topics.