DataWind, developer of mobile Internet products and services has forayed into the Indonesian market by launching its patented browser Meranet today in Jakarta.
The launch will bring affordable web browsing to millions of subscribers in a market where affordability remains the number one barrier to bridging the digital divide.
"Internet access has now become a very vital part of our lives but the rising data cost is limiting us from this vital resource," said Rupinder Singh, Head - Asia Pacific, DataWind during the unveiling of the product.
"Our aim is to break that affordability barrier. Partnering with Datami, Telkomsel, and Hutchison three to sponsor the data of our innovative Meranet app will allow us to offer our services to around 210 million users helping us achieve that aim and provide unprecedented access to the Internet for many Indonesians," he added.
The Meranet browsing app brings large benefits consumers, as they will be able to download the app at a one-time price of Rp. 99,000 only (Rs. 471; USD 7.32), and get unlimited browsing privilege, for a period of one year.
DataWind is partnering with Datami, the leading provider of brand sponsored data solutions, to provide unlimited data-free browsing on its app through mobile networks Telkomsel and Hutchison 3. Customers can use the Meranet browser on these networks data-free, without using up their data plans.
The technology used in Meranet accelerates the delivery of web-content across wireless networks and reduces data consumption. The company revealed that its web-delivery platform reduces bandwidth consumption by creating a parallel processing environment, which shifts the burden of memory and processing power to back-end servers.
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