It seems that American singer-songwriter Demi Lovato is unhappy with a fat-shaming video game ad that appeared on her Instagram feed and she did not hold back on her views after seeing it.
The 26-year-old singer called out the photo application and the makers of the game on her Instagram story.
In the ad, there are two types of women - one obese and one pretty. Users appear to choose what the two women can eat, and feed the obese one a controlled diet, reported E! Online.
Lovato took a stand and spoke out against the content of the game "Why is this fat shaming bulls- on my feed? So many things wrong with this ad," she wrote alongside a screenshot of the ad.
Lovato circled the two labels for each woman in the next slide and added that "you can be 'pretty' at any weight."
Demi continued saying, "This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder."
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She ended her Instagram story with a plea to the photo-blogging site and the makers of the game.
"So please Instagram, keep this bulls- off mine and others' feeds who could easily be affected by this disgusting advertisement. With how aware people are becoming of mental health and mental illnesses, I expect you guys to know better by allowing this advertisement to be allowed on your app. And shame on the game," she wrote.
A rep for Instagram told TMZ that they've removed the ad and apologised for the same. "We're sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people's feeds," their statement read.
Lovato has been vocal about her struggles with body image and eating disorders. Lovato opened up about her eating disorder and her decision to give up dieting and food shaming herself last January, reported People.
The singer has shared several pictures of her body in hopes to spread body positivity and inspire women to feel good about themselves.
Lovato is back on social media after she was hospitalised for a near-fatal drug overdose on July 24. The singer, who has largely remained out of the public eye amid her treatment, has been spending some quality time with rumoured beau Henry Levy, whom she met during a previous rehab stint.