Leading home-grown electronics brand Detel Mobiles and Accessories on Wednesday announced its association with the government of Andhra Pradesh to start its first manufacturing plant in the country. The objective is to cater to approximately 40 crore unconnected people with the range of most economical feature phones by Detel.
The Memorandum of Understanding (MoU) was signed by both parties at the Sunrise Andhra Pradesh Investment Meet held in Vishakapatnam.
Under this provision, the company plans to manufacture its feature phones, and other products to propel the 'Make in India' initiative of the government of India.
"With the launch of the world's most economical feature-phone, we had broken a barrier of access to communication for people at the bottom of the pyramid. We have been working towards our vision of connecting the unconnected' and the same has been acknowledged by N. Chandrababu Naidu, the chief minister of Andhra Pradesh," said managing director, S.G. Corporate Mobility, Yogesh Bhatia.
Detel emphasised the fact that owning a phone is no longer an option but a necessity now.
The company has made strategic alliances with the state government, as well as retail partners like Barista, and telecom operators like BSNL to reach to nooks and corners of the country and make every person, living in tier III, IV and even tier 5 cities, equipped with a feature phone.
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Further, due to soaring prices of smart TVs, the country is still unable to capitalise on the existing market potential, as there is a huge vacuum in the market for affordable smart TVs.
Widely known for launching the world's most economical feature-phone, Detel recently pledged to transform the television viewing experience in the country.