DSP BlackRock mutual fund's Winvestor initiative unveiled

DSP BlackRock Mutual Fund, one of the premier asset management companies, has launched the "Take control of your finances'' campaign under the aegis of 'Winvestor'- an investor education initiative empowering women to take independent and informed investment decisions.

The program aims at encouraging men and women to 'Take a pledge', to inspire women to make their own investment decisions. One can take the pledge at www.iwinvest.in. After taking a pledge, women can also register for a free counselling session on investment planning with an expert investment advisor, to equip themselves with knowledge related to investment choices and to empower themselves with a suitable financial plan. Women, as well as men, can also encourage other women to register for the session.

Commenting on this initiative, Aditi Kothari Desai, EVP, Head - Sales and Marketing, DSP BlackRock Investment Managers Pvt. Ltd. said, "The campaign reinforces our commitment of promoting an ecosystem where women are passionate about their long-term financial goals and are equipped to manage their investments well. This is not a women-only movement, this is part of a larger campaign that is also being supported by men from all across India. Through this campaign, we hope to influence a behavioural shift towards the involvement of women in investment decision making."

DSP BlackRock is also actively supporting underprivileged women to take their first steps towards learning how they can start to manage their own money, through its associations with some of India's leading NGOs including Sanchayan and Parinaam. These organizations work tirelessly to spread financial literacy among underprivileged women across India.

According to leading industry reports, more than 50% of working women depend on their spouse and/ or parents for their investment decisions. The reports also suggest that women don't feel comfortable taking investment decisions independently as they are reluctant to take risk and at times are unaware or lack confidence to make investment decisions by themselves.