Don’t miss the latest developments in business and finance.

Elle Macpherson teams up with J.C. Penney for new lingerie collection

Image
ANI New York
Last Updated : Apr 07 2014 | 11:26 AM IST

Supermodel Elle Macpherson has partnered up with department store chain J.C. Penney to launch a new range of lingerie designed by her.

The stunning beauty's new collection of bras and undies, which has been dubbed 'The Body', will be available in select J.C. Penney stores, the New York Daily News reported.

There will be four types of bras - the push up, a sporty demi-cut version, an unlined alternative and "a subtle lift"- in her line, which will be ranging in price from 40 dollars to 49 dollars.

Ivy Spargo, a senior vice president for Penney, said Macpherson is a model moms can relate too.

Also Read

First Published: Apr 07 2014 | 11:15 AM IST

Next Story