New Delhi, Mar 8 (ANI): Actress Kalki Koechlin believes that everyone, whether an actor or a model, should endorse a brand which matches their ideologies.
"Endorsing a brand is a big thought for me because it is important that you support something which doesn't go against your own ideology. Even if you are endorsing a brand for money, you have to make sure that it tells something about who you are in person. And when you are a celebrity, it becomes even more important," Kalki, who is endorsing a digital campaign in support of the LGBT community, told ANI in an exclusive interview.
The 'Margarita With A Straw' actress speaking on International Women's Day said that she would like to live without being questioned by the society for whatever she does in her life, adding her recent advertisement also says that no one should have the right to stop from what one aspires to do.
The digital campaign addresses issues of same sex love, and proposes freedom to love without discrimination on the basis of caste, sex or religion.
The effort behind the digital ad campaign is to inspire young Indians to love themselves and explore their real identity.
Jagatjit Industries in conjunction with Shiven Surendranath of Old School Films conceptualised the video campaign for IICE Vodka 'KINKI CHILLI', which has been directed by Shiven Surendranath.