Expenditure on digital advertising would exceed Television ad spending in the United States in 2017, predicts Magna Global in its recent forecast on Tuesday.
Magna Global has also predicted the largest U.S. ad profit in a decade for 2015 after raising its projection for the year.
The company said that U.S. digital ad revenue would rise up to 72 billion dollars in 2017 and television ad spending would rise to 70.5 billion dollars.
According to the Hollywood Reporter, Magna Global said that it expects digital media ad spending to surpass television by 2018.
This growth is expected to be the highest in the last 10 years.
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