A Facebook director has reportedly refuted claims that the company scrapped last year's bold redesign as it was bad for ad revenues.
The claims were made by the owner of the publishing platform Svbtle Dustin Curtis, who is also a UX designer and writer.
According to the Verge, Curtis cited several sources in his blog post, saying Facebook found that testers of the redesigned News Feed were spending less time in user profiles and event pages.
Curtis wrote that the new News Feed was performing too well, adding that this change in user behavior led to fewer advertisement impressions, which led, ultimately, to less revenue.
Facebook's product design director Julie Zhuo said that Curtis' sources were not correct.