Facebook is set to announce ways for third parties to offer experiences through its Messenger app at the F8 developer conference next week.
The social media giant is looking to make Messenger more useful after seeing Asia's chat apps WeChat and Line succeed as platforms that go beyond just texting with friends, reported TechCrunch.
Initially, Facebook is expected to focus on how third parties can build ways for content and information to flow through Messenger. Depending on the success of the early experiments, Facebook may then bring more utilities to its messaging app.
The platform is likely to start slow, with the social media network working only with preferred partners but it may eventually open to more developers.