Facebook wants to make Stories bigger than its News Feed. At the company's third-quarter earnings call, CEO Mark Zuckerberg stressed on how important Stories is for the growth of Facebook.
Stories, which originated on Snapchat first and then imitated over Instagram and WhatsApp, has not been a great success on Facebook's main app. Now, the company expects Stories to outpace News Feed in the near future, Mashable reported.
As for the investors, the question remains on how the company will be able to monetize from the Stories format. Meanwhile, Zuckerberg said that soon ads in Stories will perform as well as they do in the News Feed.