The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, Magnum has taken its passion towards craftsmanship a notch higher, by unveiling a stunning collection of statement pieces with celebrity jewellery designer - Farah Khan.
Magnum and Farah Khan both believe in taking pleasure seriously.
And what's more serious than turning this commitment into a reality?
In this case, Magnums rich decadence coupled with Farah's eye for detailing brings to life a playful, contemporary state-of-the-art jewellery line adding the perfect hint of shimmer, shine and sparkle, for the season.
The limited-edition collection was launched on Thursday at an event in Mumbai.
In presence was Farah's stunning muse for the collection, Kalki Koechlin.
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Bold yet poised, beautiful and playful, Kalki perfectly personified the collection that stands for creative and free-spirited self-indulgence.
In what's now known to be a Magnum global ritual, many of the celebrities were seen posing with their favorites at the Magnum dipping bar.
The launch left everyone with a single thought, Magnum ice creams, through jewellery or dessert, make for the perfect accessory to pleasure.