Did you ever think of playing Antakshari on Twitter?
Shemaroo's Filmigaane, one of the most favourite destinations for retro music videos on YouTube, is hosting the popular game on the micro-blogging site.
It is also an attempt to create a record for hosting the longest running Antakshari on the platform. The noted singer Amit Kumar, who is also the son of Kishore Kumar, starts the #FilmiGaaneAntakshari fever today.
#FilmigaaneAntakshari is the first of its kind digital campaign that is slated to run on Twitter for seven continuous days, 24 hours from September 26 to October 3, running for a total of 168 hours.
This campaign is not just unique because it runs for 168 hours continuous, but it goes a step ahead by making us re-live with the beautiful retro era of songs released on or before the year 2000.
With this campaign, Filmigaane is attempting a record in the 'Limca Book of Records' for playing the longest running antakshari on Twitter.
During the course of this campaign, winners will be selected everyday and more than 2000 vouchers and up to rupees two lakhs will be given away over a period of seven days. Grand prize worth Rs. 10,000 awaits the person who will have the maximum participation during the campaign.
Disclaimer: No Business Standard Journalist was involved in creation of this content