In a bid to strengthen its delivery network, Foodpanda, an online marketplace for food delivery has announced invest plans worth Rs. 400 crores in the country, with additional recruitment of 25,000 riders across India in the next 12-15 months.
The investment by the digital giant would focus on scaling of technology, ensuring seamless experience for partner restaurants, users and riders across all the metros and other key cities in the country.
With a focus on strengthening relationships with partner restaurants, Foodpanda is going to enable them with robust backend technology and provide assistance through their own delivery network.
The company also looks forward to creating targeted interventions for key partner restaurants to create a significant long term business value.
A strong technology backend and a dense logistics network would also ensure better services for present and prospective customers. The investment will focus on creating transparent, more efficient and time saving procedures for delivery logistics. The investment would also entail partner and rider recognition programs for better performance.
"We at Foodpanda are investing Rs. 400 crores to further strengthen our delivery network across all the metros and other key cities. We are also ramping up our last mile connect by hiring 25000 delivery riders. This is in line with our go to market strategy to make a difference in the food ordering experience of our restaurant partners, customers and riders," said Pranay Jivrajka, CEO, Foodpanda India.
This announcement comes at an opportune time when the country is witnessing unprecedented growth especially in the food tech and services sector. Additionally, owing to increasing urbanisation, growth in the internet population, higher disposable incomes and rising preference for online food ordering, Foodpanda is gearing itself to significantly grow the percentage of orders that are fulfilled by the depth and expanse of its delivery services.