Manchester United football club owners The Glazer family are not planning to sell the club and could remain in control of the Premier League side for at least another five years.
United's controversial American owners are reportedly relaxed about the club's demise on the pitch and failure to qualify for the Champions League for the first time since 1995.
The Glazer family is of the opinion that United's long-term financial health looks better than ever, particularly following the succession of eye-watering commercial deals recently agreed, The Mirror reported.
Last month United announced a record 750 million-pound kit deal with Adidas, which begins next year, while this season saw the start of their 47 million pounds-a-year shirt sponsorship agreement with Chevrolet.
The American owners are confident that new boss Louis van Gaal can return United to the Champions League and maintain the club's status as one of the world's biggest football brands.
The Glazers have also seen United's value more than double to 1.85 billion pounds in the nine years since Malcolm Glazer, who died in May, bought the club for 790 million pounds.
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The United owners reportedly have no plans to cash in on United, despite selling off 15 per cent of the club in a recent share issue, which earned the family around 89 million pounds, and plan to continue as owners for the foreseeable future.
The Glazers are unaffected by the on-going campaign by some United supporters to drive them out, the report added.