Travel aggregator Goibibo on Friday made two announcements including Bollywood starlet Deepika Padukone as its newly appointed celebrity brand ambassador and the launch of its summer campaign for travel social network 'GoContacts'.
The newly launched campaign aims to increase new user acquisition and augment hotel market share growth in line with the company's endeavor to catalyze the shift from offline to online in the hotel booking segment.
The GoContacts feature is set on this premise. It urges its users to engage with their respective social circles and leverage the power of networking to not only bring value for themselves but also for the members of their social circle.
"GoContacts is a great value proposition to increase engagement and reliability amongst existing and potential customers. In a category that still has only 16 percent online penetration, we have already managed to sync millions of users through this feature," said co-founder and CEO-India Merged Entity, Rajesh Magow.
"This feature, combined with Deepika's charming and affable presence as the brand ambassador of Goibibo, will further help us build a huge amount of trust and reliability amongst customers with regards to hotel research and planning on our platform and thereby," added Magow.
"The campaign is in line with the company's business strategy of focusing on hyper aggressive growth and new user acquisition in the hotels segment; thus driving growth for the travel industry at large," said Group Chief Marketing Officer, Saujanya Srivastava.
The TVC will be on air for a period of 6 weeks on GECs, news, cricket and movie channels and IPL.