In a bid to make a more private web, Google is planning on making third-party cookies obsolete in its Chrome browser.
Websites use cookies to remember a user's browsing pattern and serve ads based on that. Chrome plans on phasing out the third-party cookies within two years, with the first origin trials planned by the end of this year.
Starting February, Chrome will also start limiting insecure cross-site tracking by requiring cookies labelled for third-party use to be accessed over HTTPS.