Google announced Thursday that it will not display names of authors associated with articles anymore.
According to CNET, authorship markup is no longer supported in Web search, Google announced on the company's official authorship support page.
The feature was launched in 2011, with intentions to allow writers to claim their content and gain followers by presenting the author's work in search results. An Author Rank feature also promised to help users filter out useless information by scoring the reputation of the author for providing reliable information, report said.
But after a three-year experiment, the Web search giant concluded that the feature wasn't as valuable to readers as it had hoped and sometimes even posed a distraction, Google Webmaster Trends Analyst John Mueller wrote in a Google+ post Thursday.