An online retailer has started a new and somewhat crazy trend in Japan for men to make them 'more gentle' beings - colourful bras and frilly knickers.
Company Wish Room will release their new line of garments for men in February because they want men to enjoy the same kind of soft and luxurious undergarments that women are used to, the Daily Star reported.
Also keeping the larger frames of men in mind, designers have removed the padding in the bras so that it doesn't feel "unnatural".
Executive Director Akiko Okunomiya said that she was surprised that so many men seemed interested in the new products and some had even said that they had been "waiting for this for such a long time".