HP Inc. has launched its new all-in-one point-of-sale (POS) system - HP ElitePOS - to transform the in-store experience for customers.
"As retailers seek new ways to interact with customers and reinvent in-store experiences, technology must empower sales associates and engage customers in a way that feels like a natural extension of the brand," said Aaron Weiss, vice president and general manager of retail, HP Inc.
"The new HP ElitePOS solution is built for versatility with a sleek and stunning design that can adapt to multiple retail and hospitality environments, while still offering the security, performance and long-term durability that our customers expect from HP," he added.
The ElitePOS features a modular design, different from large, boxy POS terminals commonly used in retail environments and they support use cases beyond checkout to make shopping faster and easier for both customers and the sales associates assisting them.
"As the retail and hospitality industries undergo a revolutionary shift, the point-of-service device will be a critical hub in delivering the in-store experience for customers," said vice president of Retail Insights, IDC, Leslie Hand.
Talking about increased threats in the form of targeted attacks and malware, she pointed out that "The Retail POS systems, including the new HP ElitePOS, must be able to balance the growing needs of the customer and the brand while also acting as a guardian of the sensitive information that passes through the device on a daily basis."
The ElitePOS is expected to be available in August 2017 direct from HP and the company's global network of more than 250,000 partners.
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