Mobile maker HTC chief executive officer (CEO) is reported to hand over some of his duties to the company's chairwoman and founder to focus on reversing the market share decline faced by the company.
Peter Chou will temporarily hand over some of his responsibilities to Cher Wang to focus on innovation and product development, Cnet reports.
The move comes after the company reported its first quarterly net loss of 101 million dollars in the three-month period that ended September 30 since 10 years time of its launch, the report added.
According to the report, HTC One has so far failed to revive the struggling brand facing fierce competition from Apple and Samsung.
Several executives have left the company in recent months, including Chief Operating Officer, Asia CEO, head of public relations, Vice President and Head of Global PR, Corporate, and Internal Communications.