Hungama, India's largest music service, has joined hands with Saregama, India's oldest and largest music company to take the audience for a walk down the musical memory lane.
Adding to its already impressive tracks, Hungama will now boast of a comprehensive collection of evergreen classics such as O Mere Dil Ke Chain, Pyar Kiya To Darna Kya, Kahin Door Jab Din Dhal Jaye to name a few that have been an unforgettable part of Indian cinematic history. Additionally, Saregama's rich musical heritage will also enable Hungama subscribers to access an eclectic mix of devotional music and regional hits.
Retro music will be forever digitized and etched into the memories of Hungama subscribers as #HungamaGoesRetro and the catalog hits the service with over 100 playlists and over 25 artist radio stations dedicated to eras, musicians, composers and artists. With #SaReHungama listeners will be hit by a wave of nostalgia as they reminisce the melodious era of music. Along with these, over 7 Live radio stations that are being dedicated to genres and composers; Bollywood Classics, Love Classics, Retro Upbeat to 70's Black and White Classics, RD Burman and Kishore Kumar, will be launched.
With this addition, Hungama will introduce 'Timeless Tuesdays', where listeners will experience the #HungamaGoesRetro vibe. From Kishore Kumar's peppy numbers to Mohammed Rafi's heart-breaking romantic classics, this April on Hungama, users can relive the golden era of Bollywood music.
Speaking on this occasion Mr. Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment said, "We are thrilled to associate with a seasoned music company like Saregama and bring their priceless collection of songs for our subscribers. We have ardently worked on providing engaging content for our consumers, with the addition of this collection we aim to create value and acknowledge India's rich music heritage."
Mr. Vikram Mehra, Managing Director, Saregama India Ltd. added, "We are delighted to partner with Hungama as part of our endeavour to take the evergreen music to masses in high quality.