India recently unveiled its apparel and textile export potential at Mexico's Intermoda exhibition via the India Trade Promotion Organisation (ITPO).
The event was held at the Expo Guadalajara Exhibition Centre in Guadalajara, Mexico.
India's participation at the Intermoda was aimed at strengthening bilateral trade and economic cooperation with Mexico, a strategically-located Latin America country bound by the United States to the North and Belize and Guatemala to the South-East.
Being a regular participant, the ITPO aims to provide an excellent business opportunity in high potential Mexican markets which attract a large number of buyers from North America and Latin American regions.
India's participation offered excellent opportunities for Indian companies to export apparel, textile, leather garments, fashion accessories blouses, skirts, evening wear, woollen shawls, tie & die items, made-ups, fashion jewellery, , wooden block printed garments and terracotta items, etc.
The fair also brought together Mexican and international companies, manufacturers, importers and distributors, and was an ideal place for publicising brand image, besides giving one and all the opportunity to analyse competition, step up sales, launch new products, get to know the market trends and expand network of business contacts.
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This fair is regarded as one of the most important and specialised apparel and textile events in Mexico which connects potential buyers.
The fair was supplemented with a fashion extravaganza showcasing the latest fashion trends on colours, textures, fabrics and merchandising.