Indian-American web television Inside Edge, becomes the top watched show on Amazon Prime Video.
Amazon's first Indian original drama series, which was premiered on Amazon Video on July 10, broke multiple records in the first week of its launch as customers got hooked on to the series based on a fictional T20 cricket team, Mumbai Mavericks that plays in the Powerplay League (based on Indian Premier League).
The new series has been an instant success, receiving an overall rating of 8.3 on IMDb.
It is the second best performing original with more percentage of unique streamers in its home market than any other show except 'The Grand Tour' (in the UK).
Roy Price, Head of Global Content, Prime Video said, "We are proud to be launching our first original series in India as part of our global effort to bring the greatest entertainment and creators to Prime Video. Our top show in Japan - HITOSHI MATSUMOTO Presents Documental - Germany - You Are Wanted - and in the US - The Man in the High Castle - are all Originals and we're excited to add Inside Edge to this roster of high-quality content."
'Inside Edge' is a pacy tale that captures the world of cricket and entertainment as we know it. and as we don't. This exhilarating series follows the twists and turns in the lives of powerful characters as they reveal the game behind the game.
The series also stars Tanuj Virwani, Vivek Oberoi, Richa Chadha and Angad Bedi.