Facebook-owned Instagram's business head, Emily White is reportedly poised to join photo-sharing service Snapchat as its COO.
White has been the executive in charge of bringing advertising to Instagram and the move is touted as a major talent grab by the auto-destruct picture sharing service, which was eyed by Facebook for acquisition among other tech giants.
According to AllThingsD, the look out for more top hires signal that Snapchat intends to remain independent and grow its business, which is likely to include another large investment round of several hundreds of millions of dollars.
White said that the opportunity to be the COO at Snapchat came only in recent weeks, which she could not ignore and it is quite a promotion as No.2 to CEO and co-founder Evan Spiegel.
She said that she has always been captivated by the creativity that has gone into Snapchat adding that Spiegel has been looking for someone who can help him grow and scale what is already something that has changed a lot of the way people think about the mobile experience.
Snapchat boasts of more than 350 million pictures and video exchanged by its users on a daily basis, which prompted Spiegel to talk about various ideas about monetization, including experimenting with bands, and listening to music inside the app, as well as offering in-app purchases of all kinds, the report added.