Instagram has reportedly launched a music-focused stream of its own called, '@music.'
Photos, lyrics, and videos exploring music around the world and the artists who make it will be shared on the account, reported The Verge.
The announcement was made by CEO Kevin Systrom who said that @music will show a "different side" to both the up-and-coming and popular artists.
The account will update six times a week and updates will be focused on talented unsigned acts, how an artist goes about writing a song, or the people that make consuming music powerful.
Systrom said that the account was an attempt to highlight music photographers, album illustrators, instrument makers and fans.