The Board of Control for Cricket in India (BCCI) on Monday announced it will continue its association with CEAT as the official strategic time out partner for the Indian Premier League for the next five years.
CEAT was appointed the official strategic time out partner for the IPL in 2015.
Rajeev Shukla, Chairman, IPL, said, "We are delighted to have CEAT back as the Official Strategic Time Out Partner of the IPL. They have always been big supporters of the IPL and having them continue as partners for the next five years is a great testament to the Strategic Time Out Property and the League in general."
Anant Goenka, Managing Director, CEAT Ltd, said, "Taking our journey forward with the BCCI, we are glad to announce our five-year sponsorship deal for IPL's Strategic Time Out."
The 11th edition of the IPL will begin from April 7.
The iconic Wankhede Stadium will host the final of the event on May 27.