Japanese actor Yuki Furukawa recently visited Guangzhou city in China to promote cosmetic brand 'SK-II'.
The cosmetic brand launched an online shop in "T-MALL" which is an online shopping site run by Alibaba Group in China.
Furukawa, who belongs to Japanese entertainment agency, HARIPRO, was appointed as a poster boy of "SK-II".
The in-charge of publicity campaign explains why SK-II, which sells women's cosmetics, chose a male for the promotion.
"I think the biggest reason why SK-II chose Mr. Furukawa Yuki is that, Yuki's image is quite fitting with the equity of SK-II. He is an honest man, with elegance and always for confidence, which is what SK-II wants to present," said Public Relations Officer of SK-II campaign.
SK-II thinks the appointment of Furukawa as brand ambassador of SK-II perfectly suits their brand campaign.
Also Read
The actor's communication skills and personality makes him a true brand ambassador.
HORIPRO Inc., which aims for globalization, aggressively sends its actors and entertainers the world over for promotional activities.
It is steadily spreading its base in China and Asia.
Many Japanese cosmetic brands are launching new products for beauty conscious people.
Cosmetics brand 'THREE', which has its flagship shop 'THREE AOYAMA' in Tokyo has recently released a beauty product, which is not to be used for skin but a supplement to eat.
"The important concept of our brand "THREE" is holistic care. We concentrate on both outside and inside of body for true beauty. They try to be not just a cosmetics brand but lifestyle -cosmetics brand. Here THREE AOYAMA has a restaurant. They believe human's true beauty comes from healthy body. They serve natural and organic food," said Toshiaki Miyazaki, Director, THREE.
"One of their special is cold pressed juice. There are several kinds of juices under the different themes of detox, restorative, dieting (losing weight), adjustment of body and so on," added Miyazaki.
Not only restaurant, THREE AOYAMA also has a spa room.
With their cosmetics they support to keep healthy skin and relaxed healthy mind. They also have another milestone product for outside of body.
"Besides, for outside beauty we released 95 per cent naturally-derived beauty whitening essence for the first time. This is officially approved as a medicated cosmetic in Japan. We successfully made and proved an effective cosmetic with natural and human body friendly ingredients," said Miyazaki.
"Almost at the same time, we could release these two important products (supplement and beauty essence) which represent our big concept of "Holistic care makes healthy and beautiful body," added Miyazaki.
THREE aims to spread their items and concept to the world.