Japan is not only expanding its reach in consumer food business, but recently Japanese optical products company, HOYA, released a new line of optical lenses in Malaysia and the introduction of its latest Lens design, "Hoyalux iD LifeStyle V plus" is expected to take the concept of individualization to the next level.
The new product grand launch ceremony was held in Kuala Lumpur.
"It is the industry awareness that HOYA has been making the best and most innovative lens design all the time. The launch of "Hoyalux iD LifeStyle Vplus" prove us right in such innovation," said the Managing Director of Malaysian Hoya Lens, Khoo Boon Eng.
HOYA is the world's first progressive lens that balances the difference in prescription between right and left eye with its unique Binocular Harmonization Technology.
"We can't stop our new product launching so as innovation, that's why we launched MyStyle V plus, which is more to individualization product to suit the customer needs either to fit to their lifestyle," said
Managing Director of Malaysian Hoya Lens, Khoo Boon Eng.
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The new high end lens technology is quite unique in Malaysia, which will give benefit for Malaysian market especially for the numbers of end users who suffers from Isometropia.
"It is very tough to explain one design different from another, and benefits and features etc, but with our trueview i, and the iDentifier, the process of explanation and recommendation to the
patients, and also the measuring makes a lot easier for the consumer to understand. I think it will take Malaysia to the progressive premium lens to a greater high, if we actually implement this
correctly by HOYA sales team Malaysia," said National Sales and Marketing Manager of HOYA Malaysia," Zoey Lam.
HOYA exhibited the new lens lineups, as well as the new optometry measuring process of efficient and accurate consultation for the lens prescriptions at the Malaysia Optical Fair 2015.
Furthermore, President of Association of Malaysian Optometrists and CEO of Eyecon Group, Murphy Chan Hian Kee, said that HOYA itself represented innovation.
"Truly HOYA is a global technology company, and HOYA is also a leading supplier of ophthalmic lens. What HOYA itself represents the innovation and also the RandD has done globally. I'm very proud to be
associated with Malaysian HOYA because they have embraced the same global values and I'm looking forward to working continuously with HOYA Malaysia," he said.
HOYA entered to Malaysia in 1992, now the digital product exposure and aging population are growing, due to which the company sees the demand opportunity for the vision correction market growing rapidly in Malaysia and in other ASEAN countries.
On the other hand, Ajinomoto General Foods Inc. manufactures, which sells coffee and other beverages under AGF brand, founded as a joint venture with Mondelez International Inc.
The company's entry to overseas market dates back to 1917. Today, the Ajinomoto enjoys global presence, with business operation in countries with over 100 million people worldwide.
Produced by Ajinomoto Thailand Corporation from 1993, "Birdy" demonstrates the brand's huge success, by winning the "Most Powerful Brand" in 2012.
Since the foundation of Ajinomoto Thailand Corporation in 1960, today, the consumer food business in Thailand is the fastest growing section in Ajinomoto Group Company.
Its product lineups has stretched out from seasonings, processed foods, powdered drinks to canned coffee.
The product has a high quality begins with the selection of green coffee beans produced in Thailand. Following by the roasting and extraction process in Birdy Factory under the strict quality control,
all of these create a unique taste and good quality to Birdy product.
On February 27, 2015, AJINOMOTO announced the acquisition of all shares held by Mondelez International for 27 billion yen. The company expects that the full acquisition of AGF will generate a synergy with existing powdered drinks business.