Japan aims to attract 60 million foreign visitors every year by 2030, and the country has been extensively promoting itself.
At Suvarnabhumi Airport in Bangkok, a Japanese travel company helps facilitate local customers.
Kenji Nakamura, Managing Director, HIS Tours Co., Ltd. (Thailand), said, "As per our company's global expansion plan we started travel services in Bangkok for local customers six years ago. Primarily, we provide services to customers traveling to Japan. In Thailand, at that point, a tourist visa was required for traveling to Japan. After the visa issue solved, the situation became very user-friendly for customers. Japan has become accessible and soon turned into a popular travel destination."
HIS has setup many branches in Thailand, a majority of them located at public places like subways.
They have hired local staff to better communicate with the customers.
As per the promotion strategy, an entire train was painted and made into a HIS train.
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The company has also used social media as a tool for promotional activities.
With visa relaxation and better information services in Thailand, Japan has become closer than before.
Pattapong Prueusrisauul, a customer, said, "When I visited Japan for the first time in 2010, a visa was required. However, when I made my second trip in 2014 to Kyushu, there was no visa needed. Along the course traveling to Japan, I became more and more comfortable with not only booking hotels, but also with public transportations, such as subway."
Over the past 40 years, with great variety, the YumYum brand produced by Wan Thai Food Industry Co. Ltd has been the favorite noodle product not only in Thailand, but also in many countries abroad.
Wan Thai Foods Industry Co, Ltd was established in Thailand in 1971. Ever since implementing the latest technologies and continuous pursuit of excellence, the YumYum brand has been widely loved among its customers.
In modern Thailand, the strong presence of convenient stores and mini-markets is changing customers eating habits.
Among the various types of products, the cupped noodle products are showing rapid growth in the market.
A member of the research and development staff of Wan Thai Foods Industry Co. Ltd. said, "First, our products have more vegetable than other brands. The second thing our products have tastes, aroma and flavor. And the third thing, our product is environment-friendly."
"ME PLUS" is a new item suitable for female office workers, a key customer group which lives in a fast-paced lifestyle.
A member of the marketing staff at Wan Thai Foods Industry Co. Ltd, said, "The benefits of "ME PLUS" are ENJOY rich soup, and the new style of instant noodles, which can fulfill the stomach appropriately with the right portions. "ME PLUS" has healthy benefits from vitamins A, C and E. Moreover, the product is very easy to prepare and convenient to eat with spoons. You can eat and work at the same time without worrying spill and getting dirty."
With the great tastes, healthiness and convenience delivered by YumYum products, Wan Thai Foods Industry Co., Ltd strives to create happiness and healthy life for everyone through making food products with quality.