Aeon Co. Ltd. of Japan has reached an agreement with First Vietnam Joint Stock Company Ltd (hereinafter Fivimart Co.) and Dong Hung Co. Ltd (hereinafter Citimart Co.) to develop supermarket business in Vietnam.
Fivimart is the largest supermarket company in Hanoi, operating 20 stores in the capital.
Advocating locally-based management, the company offers products that meet local needs.
Furthermore, the products such as all-in-one plate of stir-fried or stewed dishes combined with matching sub-meals represent their product planning capabilities.
Citimart is the largest supermarket operator in southern Vietnam, operating 27 stores mainly in Ho Chi Minh City.
The Company boosts freshness and quality of its perishable foods, and offers a wide selection in products such as cut fruits and items sold by weight, leading to a finely tuned product lineup that is one of the company's strengths.
Working together with the Group companies in China and countries of the ASEAN region, Aeon Co., Ltd. has been promoting a "Shift to Asian Markets," one of the Group-wide strategies under the Aeon Group Medium-term Management Plan (2014 -2016).
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In Vietnam, Aeon Financial Service Co., Ltd. in 2008 became the first Japanese company to engage in installment sales in the country, followed by MINISTOP launching its CVS (Convenience Store) business in 2011.
In January 2014, Aeon opened its first shopping mall in Vietnam, Aeon Mall Tan Phu Celadon, in Ho Chi Minh City, becoming one of the country's largest shopping malls.
This was followed by the second mall, the Aeon Mall Binh Duong Canary, opened in Binh Duong Province in November 2014.
With the plan to open its third mall in Hanoi in 2015 and other proactive initiatives ahead, Aeon continues to broaden its business scope in the country.