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Japanese companies optimistic about ASEAN market

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ANI Phnom Penh/Manila
Last Updated : Apr 21 2015 | 1:57 PM IST

The AJINOMOTO Group, a global food company producing UMAMI seasoning and varieties of seasonings and processed foods, has been carrying unique sales activities in Cambodia.

Every day the salespersons visit stores in the traditional markets to deliver and market "AJI-NO-MOTO".

They give advice to the customers about the use the AJINOMOTO seasoning products in preparing Cambodian cuisines and make a contribution to improving dietary habits in the country.

On the back side of the package, cooking suggestions are available of the popular Cambodian dishes.

The company is also making an active effort to communicate how to use the products in the best way, by offering menu proposals through promotion activities with the Field Support Ladies and by sponsoring a cooking TV show "Real Food Real Life" in Cambodia.

Established in 2009, AJINOMOTO Cambodia produces an UMAMI seasoning "AJI-NO-MOTO" and the flavor seasoning product "RosDee" under the strict quality control.

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Both products offer "deliciousness" and the promise of "Safety and Reliability" to the consumers.

Chhon Bunchheoun, Sales Manager, AJINOMOTO (Cambodia) Co., Ltd., said, "This is a very important activity for our customers, especially for the housewives to be easy to find our products, and make sure to be available at anywhere. Also it's important to deliver the No1 deliciousness to Cambodian people, by realizing our slogan "Eat well, Live well" with our products and services."

For over 20 years, many Japanese companies have forayed into Philippines and conducting processing trade business in PEZA Special Economic Zones.

PEZA, The Philippine Economic Zone Authority, is a part of the Department of Trade and Industry, and is tasked to promote investments, extend assistance, grant incentives and facilitate the business operations for the investors that relate to export oriented manufacturing and service in Special Economic Zones.

Laguna Techno park, the one of the PEZA Special Economic Zone, houses many Japanese manufacturing companies in such as Automotive, Electronics, Housing Constructions and Medical Supplies.

Sagawa Express, a Japanese major transportation company, is also actively providing PEZA warehouse service to supply raw materials and finished goods for export outside Philippines.

Laurence L. Mendoza of Sagawa Express Philippines, Inc.said, "We aim to provide the Philippines market with the premium logistics solution capitalizing on the know-how and logistics expertise of the Sagawa brand. In 2014, we started the domestic distribution services, catering mainly to our business to business customers, seeking affordable good quality domestic distribution services."

From the beginning of the operations way back in 1998, Sagawa Express Philippines continues to offer quality services such as worldwide air and sea fleet forwarding, inland trucking, courier, project and house removal and domestic distributions.

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First Published: Apr 21 2015 | 1:38 PM IST

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