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Japanese firms eyeing elderly care markets

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ANI Tokyo
Last Updated : Oct 15 2013 | 11:40 AM IST

By the year 2050, for the first time in history, seniors over the age of 60, will out number children under the age of 15.

More shockingly, a UN report reveals that most countries are not prepared to support their swelling numbers of elderly.

In Japan, efforts are high to make seniors live a better and a healthier life.

This nursing home for elders is located in East Tokyo. It is run by Japan's leading financial group ORIX, which manages more than 20 such facilities in Japan.

Established in 2006, this 76-room facility called "Good Time Living Shin Urayasu" houses 77 seniors, with a majority of 80 per cent female.

Here they learn dance and music to remain busy and happy.

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After every six months, the seniors also get an opportunity to perform in front of their family members and friends at the nursing home.

Masami Kanazawa, a resident, said: "This choreograph shows the "wave". Even though I've never gone to Hawaii, it is so much fun. I am living here for the past seven years and remain busy with activities."

Etsuaki Morikawa, President, ORIX Living Corporation, said: "We have professional staff to take care of seniors. We are always introducing new activities in addition to our regular actions for them, delivering new surprises and happiness for our customers."

The nursing staff uses the latest techniques in moving and shifting elders.

At all ORIX nursing facilities, they use the nursing lift for their safety. This instrument is also secure for nursing staff.

After the nursing lift, ORIX is preparing to introduce a nursing robot.

Hiromi Nemoto,a member of the staff, said: "Some people said that they felt worried about being carried by me because I'm much smaller than their body. Some said "Can you really handle?"

Morikawa further said: "In general, You may think that the nursing lift is used to assist the care provider's body. But, in fact, we found that the nursing lift can be very helpful to for the elderly cared person. It was a big discovery that the nursing lift is able to provide the stable service at any time, not depending on care sta?'s skills. It can always help to support the weak part of the body."

In Japan, more than 20 per cent of people are over the age of 65, which would increase to one-third of the population by 2030.

As the aging progresses, the research and development in elderly health care is on progress.

Patch medicine is now getting popular as a remedy for elderly people. It reduces the risk of medicine overdose.

Dr. Kunio Michino, Director of Doaikai Hospital, said: "Elderly people tend to forget when they take oral medicine, and in many cases the administrator is not always standing by to manage the dosage. If I want to prescribe oral medicine for aged person, some cases may occur that the person does not take the medicine properly. This is what I always concern about the elderly person when I ask to take oral medicine regularly, because many of old person develops dementia as well."

Patch medicine, such as plasters has been developed by Hisamitsu Pharmaceutical since it ?rst entering the pharmaceutical industry in 1847.

Hisamitsu has been providing medicinal products, particularly pain relieving patches and has grown into Japan's leading company in the ?eld of drugs for external use.

The company is developing patch medicine with many improvements such as all directional stretch materials with skin.

Hisamitsu is looking forward to market patch medicines globally.

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First Published: Oct 15 2013 | 11:29 AM IST

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