Kanye West apparently thinks that tacky reality TV may cheapen their brand, and hence wants wife Kim Kardashian to be done with it.
The pair, which is one of the most high-profile couples in the world, may be going through a rough patch, as reports say that the rapper, 37, has gotten fed up of appearing on his wife's family show 'Keeping Up With The Kardashians,' the Daily Star reported.
An insider said that West hates the show, being on it, hates that their daughter North has to appear on it, and wants the 34-year-old curvy beauty to quit it.
As per the reports, Kardashians had signed a 40 million dollar deal, which means Kim still has to do two more seasons, and though the star had resisted to walk till now, sources claim that she might just do it.
The talks have made Kardashian's mom Kris Jenner anxious, as she knows the "show would be dead in the water if she quit," and is doing everything she can to avoid it.