Kaspersky's updated flagship security solutions to empower 'Household 2.0' drive

In the recent past, devices have become seemingly important in an average household, be it to cater to one's parents, children, home needs or even their pets. This new 'Household 2.0' era is set to be fueled further with the latest updates on Kaspersky Lab's flagship home security solutions, Kaspersky Internet Security and Kaspersky Total Security.

It is said that an average household uses 6.3 connected devices. In short, there are now more devices than people in every home, and these devices are playing an ever more important role in home life, with people using them for everything from surfing the internet, to shopping and enabling payment of their utilities bills. However, this increased connectivity brings with it safety concerns, made worse by the fact that according to the Kaspersky Cybersecurity Index, 39 percent of people are still leaving their devices unprotected from cyber threats such as hacking, malware, financial fraud and more.

The latest versions of Kaspersky Internet Security and Kaspersky Total Security are designed to protect the modern household, helping people care for their connected devices and every aspect of their digital lives.

In its annual research, Kaspersky Lab found that 63 percent of internet users are worried about phishing emails and websites. To address this concern, Kaspersky Internet Security and Kaspersky Total Security includd anti-phishing technology to prevent users from falling victim to fake or spam emails, fake websites and fraud.

In addition, the updated URL Advisor tells a user whether a link in the search engine leads to a trusted, suspicious, dangerous or phishing website, or a website that may cause their computer harm, via a special indicator close to each link.

Alongside fears about fake websites, connected households also worry about losing the information that's stored on their devices, with photos being the most precious forms of data. Therefore, over 56 percent of Internet users are concerned about the prospect of having their data held at ransom, concerns that are expected to rise following the recent WannaCry epidemic. Catering to this, Kaspersky Internet Security and Kaspersky Total Security include the company's anti-ransomware feature, which has been updated to fight even the most complicated ransomware.

Also, the new 'App Lock' feature for Android offers an extra layer of protection with a secret code for users to prevent specific apps like instant messaging services, social media, email, or other confidential information from being seen by others when they are accessing a user's phone. Users can also benefit from the Kaspersky Secure Connection service, integrated with Kaspersky Internet Security and Kaspersky Total Security, which encrypts all user traffic when using insecure Wi-Fi or sensitive websites.

Developers at Kaspersky Lab also included the company's renowned parental controls in the latest version of Kaspersky Total Security. These allow parents to specify time limits for specific devices in the household, restrict the applications children can use and prevent access to pages with adult content, obscene language or information about drugs, and more, all within the Kaspersky Safe Kids service.

"Our devices are affecting the way we and our families live our lives. They give us the power to connect, learn, communicate and complete essential transactions wherever we are. They enable our lives, and it's therefore no surprise that in the new era of household 2.0 there are more devices than people and pets per home," said Elena Kharchenko, Head of Consumer Product Management at Kaspersky Lab.

"Our constant connectivity brings with it natural concerns for online safety - from fears about falling victim to scams, to worries about what our children are seeing online. These are concerns that we have addressed with the latest versions of Kaspersky Internet Security and Kaspersky Total Security. These security solutions offer people a smarter way to care for their family's digital world without interfering with their online experience," added Altaf Halde, Managing Director, Kaspersky Lab (South Asia).