Kate's post-pregnancy abs spark frenzy for 'mummy tummy' procedures

Kate Middleton's post-pregnancy washboard stomach has led to a substantial increase in the number of women wanting to have their fat "frozen" to get rid of their "mummy tummies".

The Duchess of Cambridge flaunted her amazing abs when she leapt for a volleyball during a photo call for a charity match in Olympic Park, the Daily Star reported.

Now, a top Harley Street beauty clinic has reported a staggering 650 percent increase in demand for Lipoglaze, a non-invasive, fat freezing treatment, from young mums who wanted to copy the princess' abs.

A spokesperson at LoveLite said that they started receiving an unprecedented number of calls, after the photos came out, for Lipoglaze treatments and almost all were from recently pregnant mums.

When callers were asked what prompted them to seek out the Lipoglaze treatment, almost all said they wanted to get a flat stomach like Kate, the rep added.