Bollywood actress Madhuri Dixit has been roped in as the brand ambassador for the Madhya Pradesh health department's 'Mamta Abhiyaan' which aims to end maternal mortality.
The yesteryears' diva met Madhya Pradesh Chief Minister Shivraj Singh Chouhan and stressed on the need to educate women for a better future.
Madhuri is the latest Bollywood celebrity to become a brand ambassador of a state government department. Shahrukh Khan and Amitabh Bachchan are also the brand ambassadors of West Bengal and Gujarat respectively.