A new survey has revealed that majority of the married couples still find celebrating Valentine's Day relevant.
The survey, conducted by BharatMatrimony on 6702 respondents, has found that a whopping 84 percent would like to celebrate Valentine's Day post marriage.
It was revealed that 57 percent believed that Valentine's Day should be celebrated as it's a special day for couples in love and 29 percent thought that it helped strengthen the bond between the married couple.
When the respondents were asked what they thought was the best day to express love to their spouse, 23 percent of them chose Valentine's Day over wedding anniversary and spouse's birthday.
Kaushik Tiwari, Head of Marketing at BharatMatrimony, said that the survey reveals that it's not a day for just college goers and love-struck youngsters but rather a significant day for married people to renew their bonds.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories
Over 30 subscriber-only stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app