Gwyneth Paltrow has been announced as the new face of Max Factor in new Modern Icon Campaign.
The 41-year-old Oscar-winning actress will model some of the most influential and iconic beauty looks of the past few decades and pose in the classic looks of Marilyn Monroe, Audrey Hepburn, Brigitte Bardot, Farrah Fawcett, and Madonna, the Mirror reported.
Recently, the cook-book author had stripped down to lacy black lingerie in a newly released trailer for her upcoming movie 'Thanks for Sharing'.