Media must wear the crown of responsibility with care and use its power for positive changes to keep the people's trust, said Shabnam Asthana, a public relations and media expert.
Participating in a parallel dialogue session with the theme "" Media's role in keeping people's trust", held as part of a national conference, Ms. Asthana, who is the Director, Empowered Solutions and Global Director P R and Mktng - IND TV USA, a guest of honour and an invited speaker , elucidated how trust had become a rare and precious commodity.
She said, "It (media) should work towards preventing the breeding of unhealthy emotions and negativity. It is an arduous task no doubt and cannot be achieved single handedly. We must all rise above the blame game and work together. The contribution of the masses is very vital towards this positive transformation."
The well attended conference saw a turnout of about 1500 delegates and professionals representing print, electronic, internet, film, traditional and promotional media from all over India and neighbouring Nepal.
Union Minister for Tourism and Culture Shripad Y Naik inaugurated the conference, which was recently organised and hosted by the media wing of the Rajyoga Education and Research Foundation Prajapita Brahma Kumaris Ishwariya Vishwa Vidyalaya , Shantivan Mt Abu Rajasthan.
In his inaugural speech, Naik said, "Spirituality can help media contain cultural pollution."
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Joint Chief of the Brahma Kumaris, Dadi Ratan Mohini, who chaired the session, said, "Cultivation of core values is essential for positive transformation."
She also opined that the role of media in promoting positive and spiritual trends in the modern-day lifestyle and culture will help in the containment of socio-cultural pollution.
The other eminent speakers and delegates, who participated were B.K. Urmila, Prof Ujwal Chowdhary, Rajesh Rajore, Pradeep Bhattacharya and Dr. Bhanupratap Singh, among others.
All present were unanimous in the view that the Brahma Kumaris have been working relentlessly for several decades towards the promotion of Indian culture, values, and spirituality. They are striving towards inculcating positive values in the masses not only in India but all over the world.