Married men who keep their wedding rings on have better chance of luring women towards them in comparison to those who don't.
IllicitEncounters.com, UK's largest dating site for married people, conducted a survey on 2,000 members, and found that 87 percent of men still wear their wedding bands while looking for an affair, which actually works, as 68 percent of women members found such men to be sexually more appealing, the Daily Star reported.
Mike Taylor, spokesperson for the website said that today's ambitious female lot don't generally look for something serious and men with ring give them the opportunily to indulge in an affair without commitment.
Karen, a member of the dating site added that the situation was similar to that of 'wanting what you can't have,' which made married men "extremely attractive to women."
Meanwhile, the tables turned when it came to women, as 73 percent of female members confessed to have taken their wedding rings off while spending time with their secret lover.