In its endeavour to create an unmatched After-Sales experience, India's largest luxury car maker Mercedes-Benz India today announced its association with Continental premium Tyres to offer a range of 'Mercedes-Benz Approved Tyres'.
The association with Continental Tyres is pivotal in introducing the range of high performance Mercedes-Benz Approved Tyres, to the currently available range of high-end product offering from the brand with the Three Pointed Star.
Mercedes-Benz India also chose Continental Tyres as 'the preferred tyre supplier for the year 2017' for supplying to the replacement market across its dealerships.
Commenting on the association, Roland Folger, MD & CEO, Mercedes-Benz India said, "At Mercedes-Benz we are committed to enhance the After-Sales experience of our customers, as we believe, service excellence will be the key differentiator in the luxury car industry. With this conviction, we introduced the innovative and successful 'My Mercedes, My Service' programme in 2016 and today the introduction of the 'Mercedes-Benz Approved Tyres' in association with our global partners Continental Tyres, is an extension of our customer centricity even further."
This strategic collaboration firmly reiterates their unwavering commitment towards achieving service excellence in the luxury automotive segment. The technologically advanced Mercedes-Benz vehicles also enjoy the lowest cost of ownership in the luxury car segment, and this strategic initiative will go a long way in further reducing cost of ownership and enhancing customer satisfaction.