Messe Frankfurt confirmed its commitment to expanding its presence in the Indian market today by announcing the acquisition of two of the country's leading trade fair brands.
Messe Frankfurt Trade Fairs India Pvt Ltd, the Indian operation and subsidiary of Messe Frankfurt, will acquire the rights to organise and manage the LED Expo and Media Expo fairs from Media Exposition and Events being promoted by MEX Exhibitions Pvt Ltd.
This takes the number of events organised by Messe Frankfurt Trade Fairs India to 14, and broadens its participation into the LED lighting and components market as well as the signage, retail and advertising solutions industry.
Wolfgang Marzin, CEO of Messe Frankfurt, said: "Both LED Expo and Media Expo are already well-regarded names in their respective industries, but we will utilise Messe Frankfurt's vast experience in organising world-class trade fairs to develop these fairs further for the benefit of our customers."
LED Expo takes place annually in both Delhi and Mumbai, in December and May respectively, and is the only event in the industry focused solely on LED products.
The Delhi show in particular has a large international presence already, and this is expected to grow further as it becomes part of the global network of Messe Frankfurt fairs.
Media Expo occurs once a year in Delhi, Mumbai and Kolkata and is the largest exhibition for the signage and advertising industry. The 2013 event held in Delhi featured 185 exhibitors and 22,050 visitors, while in Mumbai in February, 100 plus exhibitors and 10,500 visitors took part. 55 exhibitors and 4450 buyers were present at the Kolkata event in April 2013.
The next LED Expos will take place in New Delhi in December 2014 and Mumbai in May 2015. Media Expo is scheduled in August 2014 in New Delhi, Kolkata in November 2014 and Mumbai in January 2015.