Miss Universe Japan 2015, Ariana Miyamoto is being widely criticised by online users because she doesn't look Japanese enough.
The 21-year-old beauty, who is half-American and half-Japanese, has been condemned on Twitter by calling her "hafu" and un-deserving for winning the national beauty pageant, the Independent has reported.
A Twitter use wrote that Miyamoto, whose mother is Japanese and father is African American, has a foreign face and is not at all Japanese.
She said that people in her country doesn't recognize her as a pageant holder and instead of that foreign media has given her a lot more attention.