International smartphone brand Mobiistar on Monday announced appointment of Hardeep Singh Johar as the Vice President for Sales, North and East region.
Hardeep will be focusing on strategic business expansion and customer and distributor relationship management.
His expertise also includes, achieving business targets, executing and implementing company promotional schemes and activities to strengthen the brand Mobiistar.
His current role also involves driving business through effectively managing retail and distribution networks for the brand. He is an ideal formulator of strategies for the region with respect to ATL and BTL initiatives.
"We are excited to have Hardeep onboard. With his vast experience and hardworking nature, we are curious to witness the heights to which he takes Mobiistar. With our offline expansion and strong focus on the North and East, we required an able person like him," said CEO and co-founder Mobiistar India and Global, Carl Ngo.
"Mobiistar aims to help its consumers 'Enjoy More' by providing a seamless user experience and we can confidently say that Hardeep shares the same belief," added Carl Ngo.
"The smartphone market in India is one of the most dynamic in the world with the north leading that number, I am excited to take on the challenge of taking a new entrant like Mobiistar and firmly establishing it among the top 5 smartphone brands in the affordable segment," said VP Sales, North and East, Mobiistar India, Hardeep Singh Johar.
Disclaimer: No Business Standard Journalist was involved in creation of this content