Indian mobile wallet major, MobiKwik today announced that the company has disbursed over Rs. 50 crore worth of Supercash in the months of March and April, 2017.
Supercash is industry's first loyalty initiative that allows users to earn and spend cashback on every transaction.
Users from Delhi, Mumbai and Bangalore earned maximum Supercash in the period. The initiative was launched in February 2017. The company observed a 28 percent growth in transactions per user along with a 32 per cent improvement in customer retention during this period followed by an increase in the number of transactions per user grown by 17 per cent.
Supercash initiative has a connect with Indian users who like to do frequent transactions and like savings on every transaction.
"MobiKwik's SUPERCASH loyalty initiative is a strategic programme by the company to reach out to our loyal target audience. This initiative helps us to get closer to our daily users; also it gives us the opportunity to give them something in return for being loyal to us. We have seen a massive interest towards this loyalty initiative by MobiKwik, they are finding it an interesting medium to earn money and get benefits on every transaction. We are very excited with the response we have received and hope to grow bigger by the day," said Vice President for Growth, MobiKwik, Daman Soni.
Users can make huge savings on their transactions at Big Bazaar, Central, Petrol pumps, Relaxo, Bata, Needs store etc starting today. MobiKwik currently powers payments for IRCTC, NHAI, Meru Cabs, Big Bazaar, MakeMyTrip, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly among others.