Mobile advertising is likely to hit 41.9 billion dollars in 2017, surpassing 32.5 billion dollars spent on radio advertising, according to Gartner.
An official at Gartner said that the growth in mobile advertising between 2015 and 2017 will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers, Mashable reports.
Gartner estimated mobile ad spending will hit 18 billion dollars for 2014, a 37 percent jump over the 13.1 billion dollars spent on the category in 2013.
However, its still going to be far behind in the run from 196.5 billion dollars spent on TV advertising 110 billion dollars spent on print in 2013.