Organisers of a new festival kicking off on July 30 in the Romanian city of Cluj-Napoca, famously referred to as part of Count Dracula's turf, have reportedly come with a novel idea to boost ticket sales.
Combining history and charity, the organisers have said that those attendees who donate blood at one of Romania's donation centers before July 24, will be eligible for a 30 percent discount, and anyone who donates at specific hubs in capital Bucharest and the host city will get a one-day pass for free, reports The Verge and The Guardian.
The festival's motivation is both social and commercial. Romania has one of Europe's lowest blood donation rates, and being the only festival in the world that gives the red, sticky stuff any entry value is garnering plenty of attention.
The Dracula tie-in is natural given the region's association with Bram Stoker's 19th century classic, and it makes for an interesting collision between classic fiction and contemporary need.