The chief executive of Netflix Reed Hastings said, during a promotional tour for his company's Latin American operations, that broadcast television would "probably end by 2030".
Hastings compared the television business to an ageing horse saying that the "horse was good until we had the car".
According to Stuff.co.nz, Netflix and other streaming services in the U.S. like Amazon Prime and Hulu Plus have been blamed from reduction in traditional television viewing and declining cable subscription rates.
Hastings said that internet T.V. would eventually replace the linear T.V.
Cable-cutting is a major problem in the U.S. as free-to-air television is often delivered to homes using the same cable as pay television.